Hey there – call me “Mimi”
If you like a challenge, you can try my full (French) name, Mireille. It’s pronounced: “Mee-Ray”.
You can blame my parents.
Organized, meticulous and flexible: I’m a multipotentialite that brings people together, and gets projects done.
Data Driven Marketer
I’m a storyteller.
My muses? Customer data and SEMRush.
Trilingual Speaker
You can hear some of my favourite radio shorts here, and my top Youtube vlogs here.
Customer-centric
Great marketing always starts with your customer. Even when you’re pursing PLG.
Latest posts
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A story of two sushi shops
On LinkedIn, Jonathan Wilson posted a great analogy for irradiated vs non-irradiated, and why’re the team at Crystal Cure is committed to non-irradiated flower. I took the time to revisit my own analogy: Imagine two sushi shops. The place I go to One keeps the restaurant pristine, keeps tabs on the quality of the fish and makes…
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Motivation Hack
When my motivation is low and I feel uninspired, I think about Neil Gaiman. I was lucky enough to be in Edmonton when the Edmonton Public Library invited the author to their “Forward Thinking Speaker Series” in 2018. He ran what amounted to a live AMA. One of the questions was: “Do you write on…
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It all starts with the customer
Tell me about your ideal customer. What’s their name? Where do they work? What’s their lifestyle like? I’m not talking about a group of people: I’m talking about a single person. An avatar. This person wants to hear your story. They can’t wait. They are at the centre of everything you do.